A Marketing Plan Would NOT Include

question 55

Multiple Choice

A marketing plan would NOT include .

• A)a list of who will be responsible for implementing each part of its marketing strategy
• B)the outline for a market development strategy
• C)marketing objectives such as "to increase local attendance by 20 percent"
• D)marketing research data on the travel plans of its target audience as one element of its marketing environment
• E)the name of every potential customer

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Definitions:

Direct Materials Cost

The expenditure for raw materials that can be directly traced to the production of goods.

Traditional Costing

An accounting method that assigns all manufacturing overhead costs to products based on a predetermined overhead rate, regardless of the activities that generated the costs.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the activities they require.

Direct Labor-Hours

The total amount of time spent by workers directly involved in the manufacturing activities.