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is an ongoing process of decision making that guides the firm both in the short term and the long term.
Independent Variable
In research and statistics, the variable that is manipulated to observe its effect on a dependent variable.
Scenario Forecasting
A planning method used to make flexible long-term plans based on various predicted future scenarios.
Scenario Forecast Method
A planning tool that analyzes possible future events by considering alternative plausible conditions or scenarios.
Projection Forecast Method
A technique used to predict future trends based on historical data and analysis.
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