Examlex
What is the store image of Eskimo Joe's,the retailer described in the opening profile?
Benefits
The advantages or positive outcomes that come from actions, policies, products, or services.
Relationship Marketing
A marketing strategy focused on building long-term relationships and customer loyalty rather than short-term transactions.
Starwood Preferred Guest Program
A loyalty program offered by Starwood Hotels, providing rewards and benefits to frequent guests. (Please note: As of my last update, Marriott International has acquired Starwood Hotels, and the program may have been integrated into Marriott's loyalty program.)
Target
A defined set of buyers that a corporation directs its offerings towards.
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