In Order to Survive in the Competitive Marketplace,a Retailer Must

question 74

Multiple Choice

In order to survive in the competitive marketplace,a retailer must offer which of the following to customers?

• A)constant innovation
• B)experiential retailing
• C)full customer service
• D)a low price point
• E)a competitive advantage

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Definitions:

Gross Margin Percentage

A profitability metric expressed as a percentage, calculated by subtracting the cost of goods sold from sales revenue and dividing the result by sales revenue.

Net Profit Margin

The percentage of revenue remaining after all operating expenses, interest, taxes, and preferred stock dividends have been deducted from a company's total revenue.

Return on Assets

A measure of a company's profitability relative to its total assets, indicating how efficiently a company uses its assets to generate earnings.

Cost of Borrowing

The total charges, including interest and any other fees, that a borrower pays to secure and use borrowed money.