Why Does a Firm's Number of Prospects Always Equal or Exceed

question 15

Essay

Why does a firm's number of prospects always equal or exceed its number of qualified customers?

---

Definitions:

Distortion

The alteration of the original shape or other characteristic of something, often in a way that misrepresents reality.

Media Richness

The capacity of a communication medium to effectively convey information and promote understanding, often depending on its ability to handle multiple cues, facilitate feedback, and establish personal focus.

Uncertainty

The state of having limited knowledge or lack of sureness about the present or future, often causing stress or indecision.

Ambiguity

The quality of being open to more than one interpretation; lack of clearness or definiteness in meaning or intention.