Through a Process of ,Traditional Intermediaries Are Being Eliminated as Many

question 47

Multiple Choice

Through a process of ,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.

• A)horizontal marketing
• B)hybrid marketing
• C)disintermediation
• D)vertical marketing
• E)knowledge management

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Definitions:

Demand

The consumer's desire and willingness to pay for a product or service, influencing company production and pricing strategies.

Manage Capacity

The process of planning, implementing, and controlling resources to ensure that a business or system can meet demand without excessive cost or waste.

Predictable Variability

The expected fluctuations in demand, supply, or other business variables that can be forecasted with some accuracy.

Demand

The total quantity of a product or service that consumers are willing and able to purchase at various price levels at a given point in time.