In Many Industries,traditional Intermediaries Are Dropping by the Wayside Because

question 65

Multiple Choice

In many industries,traditional intermediaries are dropping by the wayside because of changes in and the growth of marketing.

• A)state and local laws; target
• B)federal laws; business- to- business
• C)franchise structure; independent
• D)technology; on- line
• E)channel design; retail

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Definitions:

Combined Margin

The total margin that results from combining the gross margin and net margin of a company.

Contribution Margin Ratio

A financial metric that shows the percentage of sales revenue that is not consumed by variable costs and contributes to covering fixed costs.

Fixed Expenses

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance.

Residual Income

The amount of income that exceeds the minimum rate of return on a project or investment.