Ads That Are Intended Only to Inform Consumers About a Brand

question 87

True/False

Ads that are intended only to inform consumers about a brand or a product will not benefit from the use of a slogan or jingle.

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Definitions:

Close Proximity

Describing a short distance or a situation where objects or individuals are near each other.

Omnichannel Retailing

The retailing practice of integrating customer experiences across the physical and online channels.

Brick-and-mortar

Refers to physical stores or businesses that have a tangible presence in the form of buildings or other structures as opposed to online or virtual spaces.

In-store Pickup Technology

Digital solutions that allow customers to order products online and collect them at a physical retail location.