Increasingly Commonplace Today Is the Appearance of Two Different Franchise

question 60

Multiple Choice

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza- Hut and Taco Bell.This is an example of a(n) marketing system.

• A)horizontal
• B)cooperative
• C)administered
• D)vertical
• E)conventional

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Definitions:

U.S. Commerce

Refers to the economic activities and trade within the United States, including transactions of goods and services.

Interstate Commerce Act

A United States federal law designed to regulate the railroad industry, particularly its monopolistic practices, by requiring reasonable and just rates with the establishment of the Interstate Commerce Commission.

Passed

To have been approved or made official, particularly in the context of legislation or examinations.

Horizontal Price-Fixing Conspiracy

A horizontal price-fixing conspiracy is an agreement between competitors at the same level of the supply chain to set prices, limit production, or otherwise manipulate the market.