Which of the Following Communication and Promotion Tools Involves Establishing

question 9

Multiple Choice

Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?

• A)e- commerce
• B)publicity
• C)personal selling
• D)advertising
• E)public relations

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Definitions:

New Goods

Products that have been recently introduced to the market, often featuring new technologies or innovations.

Core CPI

A measure of the underlying trends in the Consumer Price Index, excluding food and energy prices because they can fluctuate widely from month to month.

Consumer Price Index

An index measuring the change over time in the price of a basket of consumer goods and services, often used to assess inflation.

Year 3 Dollars

A term used to adjust financial figures according to inflation or deflation, making them comparable to the value of money in the third year of a specific reference period.