Edy's Is a High- Quality Brand of Ice Cream

question 58

Multiple Choice

Edy's is a high- quality brand of ice cream.Edy's introduced Godiva ice cream and Starbucks ice cream to tempt ice cream lovers to eat even more ice cream.Edy's used a strategy.

• A)product penetration
• B)diversification
• C)market penetration
• D)product development
• E)market development

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Definitions:

Service Fee

A charge added to a customer's bill for the provision of services by a company or professional.

ROEs

Return on Equity, a measure of a corporation's profitability that reveals how much profit a company generates with the money shareholders have invested.

Total Assets Turnover

A financial ratio that measures how effectively a company uses its total assets to generate sales revenue.

Net Working Capital

The difference between a company's current assets and current liabilities, indicating its short-term financial health.