An Established Retail Clothing Store in a Town with a Large

question 3

Multiple Choice

An established retail clothing store in a town with a large university wants to increase the number of college students who shop at the store.Which of the following would be the best way to offer a sales promotion to this target market?

• A)buy an on- line ad on the university newspaper's homepage announcing a 10% discount for students who show a school ID
• B)produce a commercial and buy airtime on local television channels
• C)use guerrilla marketing tactics to create buzz for the store
• D)sponsor an organization or event at the university in a public relations effort
• E)run coupons in the local daily newspaper

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Definitions:

Bottling Department

A specific division within a manufacturing facility or plant where products, often beverages, are placed into bottles as part of the production process.

Conversion Cost

The combined costs of direct labor and manufacturing overheads, which are incurred to convert raw materials into finished goods.

Transferred-in Materials

Raw materials or components that have been moved from one stage of production to another, often accumulating costs along the way.

Equivalent Units

A concept used in cost accounting to convert partially completed goods into a number of complete units of output, facilitating cost analysis.