Is a Measure of the Percentage of People in the Target

question 81

Multiple Choice

is a measure of the percentage of people in the target market who are exposed to the media vehicle.

• A)Exposure
• B)Reach
• C)Impression
• D)Frequency
• E)Aperture

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Definitions:

Salivate

The process of producing saliva in the mouth, often as a response to the sight, smell, or thought of food.

Unconditioned Stimulus

A stimulus that elicits a natural, reflexive response without the need for prior conditioning.

Unlearned Response

A natural, reflexive reaction that occurs without previous conditioning or learning, such as an instinctual or innate behavior.

Classical Conditioning

A conditioning process where two stimuli are paired together multiple times, leading to a response that was first triggered by the second stimulus to later be triggered by the first stimulus.