Which of the Following Promotion Tools Is Most Closely Associated

question 71

Multiple Choice

Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?

• A)direct marketing
• B)sales promotion
• C)public relations
• D)advertising
• E)personal selling

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Definitions:

Media Habits

Patterns or behaviors exhibited by consumers in their consumption of media content across different platforms.

Advertising Campaign

A coordinated series of promotional messages, shared through various media, designed to achieve a specific marketing objective.

Click Fraud

The practice of falsely inflating traffic statistics on websites by repeatedly clicking on an advertisement, link, or webpage to generate revenue or undermine competitors.

Click Funding

A form of online fundraising where funds are raised through clicks on a website or social media links, often sponsored by businesses or corporations.