In Which Step of the Hierarchy of Effects Would a Marketer

question 19

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely use celebrity endorsements and status appeals?

• A)loyalty
• B)purchase
• C)awareness
• D)knowledge
• E)desire

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Definitions:

Information Technology

A field of study and employment focusing on the use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.

HRM Practices

Human Resource Management practices involve various activities related to the management of an organization's workforce, such as recruitment, training, and compensation.

Employee Files

Organized collections of records pertaining to employees, including personal information, employment history, and performance evaluations.

Administrative Costs

Expenses related to the general operations of a business, including items like salaries of non-sales personnel, rent, utilities, and office supplies.