Which of the Following Is NOT Considered an Unethical Word

question 55

Multiple Choice

Which of the following is NOT considered an unethical word of mouth marketing strategy?

• A)shilling
• B)creating evangelist programs
• C)infiltration
• D)stealth marketing
• E)comment spam

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Definitions:

Portfolio

A collection of investments held by an individual or institution, including stocks, bonds, commodities, and more, aimed at diversifying risk.

Required Return

The minimum expected return on an investment necessary for it to be considered a viable option, taking into account its risk level.

Dividend

A distribution of a portion of a company's earnings decided by the board of directors to its shareholders.

Risk Aversion

A preference for avoiding risk, where individuals or entities prioritize certainty and are reluctant to engage in investments with uncertainty.