Which of the Following Is NOT a Step in Developing

question 8

Multiple Choice

Which of the following is NOT a step in developing an IMC plan?

• A)designing the marketing mix
• B)establishing communication objectives
• C)evaluating the effectiveness of the communication program
• D)determining the communication budget
• E)identifying the target audiences

---

Definitions:

Medical Model

A framework for understanding diseases and disorders that emphasizes biological factors and physical processes.

Dieting

The practice of eating food in a regulated and supervised manner to decrease, maintain, or increase body weight, or to prevent and treat diseases.

Weight Control

The process of adopting long-term lifestyle changes to maintain a healthy body weight, often involving diet and physical activity.

Metabolism

The complex of life-sustaining chemical reactions in organisms that allows them to grow, reproduce, maintain their structures, and respond to environments.