How Can Database Marketing Stimulate Cross- Selling

question 90

Essay

How can database marketing stimulate cross- selling?

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Definitions:

Recoverable Amount

The higher value between an asset's fair value less costs to sell and its value in use.

Deferred Tax Liability

A tax obligation that a company has incurred but is not yet required to pay, often arising from differences between accounting methods for financial statements and tax purposes.

Associate

A company in which another company owns a significant portion (usually between 20% and 50%) but not a majority stake, providing it with significant influence.

Equity Entries

Accounting transactions that affect the owners' equity account in a company's balance sheet, such as issuing stock or paying dividends.