Responses to Database Marketing Efforts Are More Trackable Than Responses

question 105

True/False

Responses to database marketing efforts are more trackable than responses to buzz marketing efforts.

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Definitions:

Net 30 Policy

A payment term used in business transactions that requires payment to be made in full within 30 days of the invoice date.

Average Collection Period

The average number of days it takes for a company to receive payments owed by its customers.

Discount

A reduction applied to the face value of a product, service, or security to encourage purchase or investment.