In 2001,IBM Implemented the Guerrilla Marketing Strategy When It Painted

question 111

True/False

In 2001,IBM implemented the guerrilla marketing strategy when it painted hundreds of "Peace Love Linux" logos on sidewalks to publicize the company's adoption of the Linux operating system.

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Definitions:

Duty-Based Ethics

An ethical philosophy rooted in the idea that every person has certain duties to others, including both humans and the planet. Those duties may be derived from religious principles or from other philosophical reasoning.

Duties

Obligations or responsibilities imposed by law, contract, or societal norms.

Ethics

A branch of philosophy dealing with what is morally right or wrong, encompassing moral principles that govern an individual's behavior or conducting an activity.

Law

A set of guidelines established and implemented by societal or government bodies to control conduct.