Which Method of Setting an Advertising Budget Is Based on Analyzing

question 112

Multiple Choice

Which method of setting an advertising budget is based on analyzing competitors' spending?

• A)the top- down method
• B)the competitive- parity method
• C)the bottom- up method
• D)the percentage- of- sales method
• E)the objective- task method

---

Definitions:

High-value Products

Goods or services that provide significant value to the customer, often due to their quality, uniqueness, or customization.

Low-value Products

Goods characterized by relatively low unit cost and often perceived as having lower importance or priority in inventory management and logistics planning.

Third-party Logistics (3PL)

A service provided by companies that manage and execute logistics operations for other businesses, including warehousing, transportation, and distribution.

Customs Brokers

Professionals who assist businesses in navigating the complexities of customs regulations to import and export goods.