Which of the Following Is a Reason That a Marketer

question 43

Multiple Choice

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

• A)to ensure the company has the ability to increase prices once demand decreases
• B)to focus on the rapid achievement of profit objectives
• C)to appeal to different consumer segments with different levels of price sensitivity
• D)to discourage competition from entering the market
• E)to create markets for highly technical products

---

Definitions:

Punishing

The introduction of an adverse stimulus or the removal of a positive stimulus to decrease the likelihood of a behavior occurring in the future.

Pain-Induced Aggression

Anger and aggressive behavior elicited by punishment.

Organisms

Living entities that grow, reproduce, and maintain homeostasis, including plants, animals, fungi, and microorganisms.

Punishment

In behavior psychology, a consequence that reduces the likelihood of a behavior being repeated by applying an undesirable outcome or removing a desirable one after the undesired behavior.