All of the Following Are Forms of Utility Created by Marketing

question 107

Multiple Choice

All of the following are forms of utility created by marketing processes EXCEPT .

• A)time utility
• B)price utility
• C)form utility
• D)place utility
• E)possession utility

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Definitions:

Avoidance Learning

A process of operant conditioning where learning occurs through the avoidance of an unpleasant stimulus.

Classical Conditioning

The acquisition of knowledge that takes place by associating an external stimulus with a naturally existing stimulus, which triggers a deliberate response.

Operant Conditioning

A learning process in which the probability of a response is changed by its consequences, with behaviors being strengthened or weakened by reinforcements or punishments.

Fear Conditioning

A behavioral paradigm in which organisms learn to predict aversive events, showing that certain stimuli can be associated with fear responses.