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Saturn Car Company Started a Trend with Its Value Pricing

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Essay

Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only.The Saturn Web site gives detailed price information without the need for or involvement of a salesperson.What pricing objective is Saturn using?


Definitions:

Goodwill Impairment

A decrease in the recorded value of goodwill, indicating it is worth less than its carrying amount on the balance sheet.

FASB ASC

The Financial Accounting Standards Board Accounting Standards Codification, which is the source of authoritative GAAP recognized by the FASB to be applied by nongovernmental entities.

Quantitative Assessment

The evaluation or measurement of something based on quantity or amounts.

Qualitative Assessment

An analysis method that focuses on non-quantifiable factors such as company quality, business model, governance, and risk factors.

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