A Marketer Would Be Most Likely to Use Which of the Following

question 136

Multiple Choice

A marketer would be most likely to use which of the following to make sure that her company always comes up at or near the top of lists of typical search phrases related to her business?

• A)SERVQUAL
• B)an on- line reputation management service
• C)search engine optimization (SEO)
• D)total quality management (TQM)
• E)a "scrub" service

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Definitions:

Main Effects

Refers to the individual impact of an independent variable on a dependent variable in an experiment or study.

SSA

SSA often refers to the sum of squares due to treatments or groups in analysis of variance (ANOVA), representing the variation attributable to different conditions or treatments.

SSB

The sum of squares between groups, a measure used in analysis of variance to compare the variance between different groups' means.

SST

A statistical measure in analysis of variance, representing the total variation in a dataset (Sum of Squares Total).