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What Does "Frequency" Tell a Marketer

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What does "frequency" tell a marketer?


Definitions:

GABA

Gamma-Aminobutyric Acid, an inhibitory neurotransmitter in the brain that reduces neuronal excitability throughout the nervous system.

Derealization

Derealization is a dissociative symptom in which the external world feels unreal or distant, often experienced as a symptom of anxiety or other psychiatric conditions.

Core Symptom

A primary or fundamental symptom that is considered essential in the diagnosis of a particular disease or disorder.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, 5th Edition; a handbook used by healthcare professionals as the authoritative guide to diagnosing mental disorders.

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