A Consists of All Possible Customers in a Market Regardless

question 20

Multiple Choice

A consists of all possible customers in a market regardless of the differences in their specific needs and wants.

• A)value chain
• B)mass market
• C)popular culture
• D)marketing mix
• E)marketing concept

---

Definitions:

Common Law

A legal system based on customs and court rulings, as opposed to statutory laws enacted by a legislative body.

Predominant Purpose

The main intent or objective behind a contract or transaction, often used to interpret the nature of the agreement.

Auto-parts Manager

A professional responsible for overseeing the operations and inventory of an auto-parts store or department.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise considered binding, not because of a formal contract, but because it was relied upon by another to their detriment.