How Has the Internet Aided in the Administration of the Marketing

question 53

Essay

How has the Internet aided in the administration of the marketing concept of customer relationship management (CRM)?

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Definitions:

Negotiation

The process where two or more parties discuss an issue to reach a mutually acceptable agreement.

Communication Process

The exchange of information and understanding from one person to another, involving a sender, message, medium, and receiver.

Art Gallery

A place where artworks are displayed and sold to the public.

Strategic Buyer

A type of buyer in a business acquisition that seeks to purchase another company to achieve strategic goals, such as entering new markets or accessing new technologies.