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The company that Mahir works for is expanding. They have traditionally operated in North America and are now expanding to some markets on the west coast of Africa. Mahir has been asked to head up the human resources team that will be hiring the first employees and setting up the practices and procedures.
-As Mahir begins to evaluate the appropriate selection process, the one thing that he can feel very safe implementing is the use of_______ .
Glocalization
The adaptation of international products, ideas, and cultural practices to fit local markets and sensibilities, blending global and local influences.
Creative Commodification
The process of turning creative outputs and artistic expressions into marketable products or services for profit.
Appadurai's Landscapes
Concepts introduced by anthropologist Arjun Appadurai to describe the different dimensions or flows (ethnoscapes, mediascapes, technoscapes, financescapes, and ideoscapes) shaping the global cultural economy.
Nation-States
Sovereign states whose citizens or subjects are relatively homogeneous in factors such as language or common descent.
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