The Fact That the First Item in a Long List

question 4

Multiple Choice

The fact that the first item in a long list of items is the one most likely to be remembered is called:

• A) the recency effect
• B) the singularity effect
• C) the isolation effect
• D) the primacy effect

Recognize the impact of physical attractiveness and similarity on persuasion effectiveness.

Identify the most effective types of fear-based messages in persuasion.

Understand the role of trustworthiness and expertise in a communicator's persuasiveness.

Analyze the effectiveness of convert communicators and their impact on audience persuasion.

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Definitions:

Marginal Cost

The cost of producing one additional unit of a product, which varies depending on the level of production.

Cover Charge

A fee that patrons are required to pay upon entry to a bar, nightclub, or restaurant, typically to cover entertainment expenses.

Hank's Honkytonk

A fictional or specific bar or entertainment venue, often associated with country music and dancing.

Unprofitability

The condition of a business or an investment generating more expenses than revenue, resulting in a financial loss.