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Negotiators frequently give very little attention to the other party's opinions and point of view.
B.F. Skinner
An American psychologist known for his work in behaviorism and the development of the operant conditioning theory.
Behavior
The way in which one acts or conducts oneself, especially towards others.
Biological Approach
A perspective in psychology that emphasizes the influence of physical and biological processes on behaviour and mental states.
Testosterone
A primary male sex hormone that plays key roles in development, reproductive function, and muscle mass, but is also present in females in smaller amounts.
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