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How Does the Existence of a Good BATNA Change the Circumstances

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Essay

How does the existence of a good BATNA change the circumstances of a negotiation?


Definitions:

Cognitive Dissonance

A psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.

Central Route

A concept from the Elaboration Likelihood Model of persuasion, referring to the path of cognitive processing that involves detailed scrutiny of persuasive information.

Attentive Listener

Someone who actively listens and engages in what is being said, showing interest and understanding.

Persuasion

The process of influencing someone's beliefs, attitudes, or behaviors through communication.

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