Tracking Customer Clicks and Typical Navigation on a Hotel's Website

question 23

Multiple Choice

Tracking customer clicks and typical navigation on a hotel's website can be used to:

• A) Monitor pay- per- click advertisements
• B) Sell the hotel's product more efficiently
• C) Segment the online customer market
• D) Examine the efficiency of search engine placement

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Definitions:

Break-Even Point

The point at which total costs and total revenue are equal, resulting in no net loss or gain.

Variable Costs

Costs that vary in direct proportion to changes in the amount of production or activity, like costs for direct labor and raw materials.

Fixed Costs

These are expenses that do not change in total regardless of the level of production or sales activity, such as rent, salaries, and insurance.

Unit Sales Price

The price at which a single unit of product is sold.