An Effective Public Relations Strategy

question 5

Multiple Choice

An effective public relations strategy:

• A) Is allocated from the marketing budget
• B) Should consist of press releases, newspaper articles, and word of mouth
• C) Should be consistent with any advertising that the company is currently undertaking
• D) Should have a clear target market and purpose

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Definitions:

Ethical Standards

Principles that guide behavior and actions based on what is morally right and wrong.

Culture

The collective beliefs, practices, languages, creations, historical accounts, folklore, and structures of a community that are transmitted through successive generations.

Future Orientation

A mindset or perspective that focuses on planning, anticipating, and preparing for future events, goals, or possibilities.

Short-term Sacrifices

Giving up something valued in the near term with the expectation of gaining benefits in the future.