Examlex
-What is the structure indicated by the number 6 in Figure 12.1 and what is its functional significance?
Early Adopters
The second group of consumers in the diffusion of innovation model, after innovators, to use a product or service innovation; generally don’t like to take as much risk as innovators but instead wait and purchase the product after careful review.
Fashion Trends
The direction in which fashion is moving, with changes in consumer preferences leading to the popularity of certain styles, fabrics, or themes in a given season or period.
Product Life Cycles
Describes the progression of a product through different stages from its launch to discontinuation, highlighting changes in marketing, production, and sales strategies over time.
Innovation
The process by which ideas are transformed into new products and services that will help firms grow.
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