Examlex
A social psychologist explains that men are more likely to be aggressive than women because the norms of society are that men should be the "aggressive" sex.This view is most closely associated with the
Unspoken Guidelines
Unspoken guidelines refer to implicit rules or norms that are understood and followed within a group or society without being formally communicated.
Mission Statement
A broad description of a firm’s objectives and the scope of activities it plans to undertake; attempts to answer two main questions.
Buying Center
A group of individuals within an organization who are involved in the decision-making process for making a purchase.
Buyer
The buying center participant who handles the paperwork of the actual purchase.
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