If , Calculate the Value of ​

question 23

Multiple Choice

If , calculate the value of ​

• A) -7.42
• B) 13.32
• C) -9.96
• D) -5.66

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Definitions:

Segment Attractiveness

Refers to the degree to which a market segment is considered desirable or viable for investment or marketing focus based on factors like size, profitability, and competition.

Market Segment

A specific group of potential consumers identified within a broader market based on shared characteristics or needs.

Substantial

Something of considerable importance, size, or worth.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.