Emma Is the Manager of the Accounting Department in a Big

question 30

Multiple Choice

Emma is the manager of the accounting department in a big company.In which of the following situations will Emma be LESS motivated to behave in an ingratiating way?

• A) when she is talking to her friends
• B) when she is talking to the CEO of the company
• C) when she is talking to the staff of the accounting department
• D) both A and C

---

Definitions:

IMC Communication Process

An approach that integrates different promotional tools and strategies to provide clarity, consistency, and maximum communication impact.

Communication Channel

The medium—print, broadcast, the Internet—that carries the message.

Medium

A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.

Rule-Of-Thumb Method

A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.