In a Study by Insko (1965),students at the University of Hawaii

question 17

Multiple Choice

In a study by Insko (1965) ,students at the University of Hawaii were surveyed by phone about their attitudes toward the creation of a Springtime Aloha Week.The interviewer said "good" after some students expressed a favorable attitude,but said "good" after other students expressed an unfavorable attitude.One week later,a survey revealed that the interviewer's comments influenced students' attitudes toward Springtime Aloha Week via the process of

• A) classical conditioning.
• B) cognitive dissonance.
• C) operant conditioning.
• D) observational conditioning.

Understand the basic concepts and advantages of different capital investment analysis methods.

Calculate and interpret the average rate of return for an investment.

Identify and distinguish between present value methods and methods that ignore present value in capital investment analysis.

Compute and understand the significance of the cash payback period in investment decisions.