[Solved] Who is said to be the Ultimate Consumer? A)retired people B)teens C)newlyweds D)college students Adler's Theory: Developed by Alfred Adler, focuses on the importance of feelings of inferiority—the inferiority complex—and how they drive people to strive for superiority and success. Inferiority: A feeling of inadequacy or not measuring up to standards, often associated with a lack of self-esteem and discussed in psychological contexts like Adler's inferiority complex. Behavior: The actions or reactions of an object or organism, usually in relation to the environment or stimuli. May's Love Types: A concept by psychologist Rollo May that categorizes the different dimensions or types of love, such as erotic, agape, and philia.