The Sales Director at WebMD Is Developing Goals Regarding Sales

question 1

Multiple Choice

The sales director at WebMD is developing goals regarding sales revenue targets and the number of new medical-related content providers like hospitals and HMOs it must sign up per year. Which step of the strategic management process is WebMD working on?

• A)define the business and its mission
• B)formulate a strategy
• C)translate the mission into strategic goals
• D)perform external and internal audits
• E)implement the strategy

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Definitions:

Multiple Regression Model

A statistical method that explains the relationship between one dependent variable and two or more independent variables.

Dependent Variable

A variable in an experiment or study that is expected to change in response to changes in another variable (the independent variable).

Holding Constant

Holding constant is a method used in analysis where certain variables are kept unchanged in order to isolate the effects of other variables.

Independent Variables

Variables in a statistical model that are presumed to influence or cause changes in another variable, without being affected by it.