What Are Four Important Marketing Functions That a Servicescape Fulfills

question 19

Short Answer

What are four important marketing functions that a servicescape fulfills?

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Definitions:

Liability

A legal responsibility or obligation, typically referring to the duty to compensate for harm or loss caused to another party.

Agent

An individual or entity authorized to act on behalf of another person or entity, typically in business transactions, creating a legal relationship called agency.

Independent Contractor

A person or entity contracted to perform work for—or provide services to—another entity as a non-employee, which means they have greater autonomy in how they complete their work.

Excavation Work

The process of removing earth, rock, or other materials in a site to form a cavity or hole.