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An assumption of rational decision- making is that all alternatives and consequences can be clearly assessed by the decision- maker.
Above Average Profits
Earnings that exceed the norm for a particular industry or sector, often resulting from competitive advantages or efficient operations.
Controls Small Share
The act of managing or influencing a minor portion of the market or resources.
One Seller
Indicates a market structure known as a monopoly, where a single company or entity controls the entire supply of a product or service, facing no competition.
Few Substitutes
Describes a market condition where there are limited alternative products or services, often leading to higher prices and less competition.
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