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Application of SWOT Analysis

question 68

Multiple Choice

Application of SWOT Analysis
Terry had been told to reexamine the strategic niche their company held in the cosmetic industry. Top management did not want the company caught unaware of any changes occurring. Terry began reviewing a list of factors in his mind. There had been some negative publicity lately due to cosmetic testing on animals. The animals were well treated, but they were used to test new products. Positively, sales industry- wide was up 10%. Women were buying more cosmetics in general, which was nothing but good for the company. Another positive factor was their personnel. They had good people working in the company, particularly in research and development. The only other negative Terry could find was that the advertising campaign that was begun last year had not shown the results they had hoped for. Something needed to be done in that department. Terry began to compile his report.
-The fact that sales are up 10% industry- wide because women are buying more cosmetics would be which of the following?

Definitions:

Self-fulfilling Prophecy

A belief or expectation that influences one's behavior in a way that causes the belief to become true.

Legitimizing Myths

Ideologies or widespread beliefs that justify the social arrangements and practices of a society, often serving to maintain power structures and inequalities.

Gender Inequality

The disparity in status, opportunities, and treatment between people based on their gender.

Traditionally Feminine

Characteristics or behaviors that are culturally associated with being female.