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Application of Porter's Competitive Strategy

question 111

Multiple Choice

Application of Porter's Competitive Strategy
Stacie sighed. Her general manager had just left after giving her the latest assignment- readdress the competitive advantage of their company. By Friday's meeting, Stacie was to have developed three differing strategies the business could use in order to maintain its competitive advantage. Its computer business was slowly losing market share to its competitors, and everyone realized something needed to be done. Stacie glanced through the article by Michael Porter that her manager had left with her. According to Porter, there were three differing types of strategies they could choose from. Stacie began wondering if there was a way they could make their computers cheaper, which would allow them to then sell at a lower price. If they could reduce price by $100 a machine, they would be the industry leaders in price. Stacie wondered if they could find any lower- priced suppliers for the more expensive parts of their computers. She knew that their computers appealed particularly to small business owners due in part to price. They were able to offer the lower price because their computers were not as powerful or fast as some machines, but did contain the necessary word processing, database, and spreadsheet capabilities necessary for a typical small business owner. The lack of frills with the solid three program capabilities, plus their known reputation for quality had worked for them in the past. Stacie wondered if perhaps they needed to look at a smaller segment of the market, maybe small businesses with large accounts receivables that would fully utilize their specific database. She knew that would cut their market by 1/8 but maybe achieving a definite market niche would help. Stacie began compiling her report for Friday's meeting.
-The competitive advantage based upon developing the market of small businesses that had a specific need for a database with the capability for a large accounts receivable billing, would be which of the following?

Definitions:

Physical Controls

Security measures that are implemented to protect assets, including locks, surveillance cameras, and restricted access areas.

Segregation Of Duties

A risk management concept that divides tasks among different people to prevent fraud and errors in an organization.

Warehouse Custodian

An entity responsible for the storage and security of physical goods in a warehouse.

Accounting Records

Documentation and books used in the preparation of financial statements, including ledgers, journals, and all relevant supporting documents.