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Application of SWOT Analysis

question 70

Multiple Choice

Application of SWOT Analysis
Terry had been told to reexamine the strategic niche their company held in the cosmetic industry. Top management did not want the company caught unaware of any changes occurring. Terry began reviewing a list of factors in his mind. There had been some negative publicity lately due to cosmetic testing on animals. The animals were well treated, but they were used to test new products. Positively, sales industry- wide was up 10%. Women were buying more cosmetics in general, which was nothing but good for the company. Another positive factor was their personnel. They had good people working in the company, particularly in research and development. The only other negative Terry could find was that the advertising campaign that was begun last year had not shown the results they had hoped for. Something needed to be done in that department. Terry began to compile his report.
-In formulating the company's report which analysis of the following would be included in an environmental scan?

Definitions:

Polite

Exhibiting courteous and considerate behavior or speech, especially in sensitive situations or communications.

Neutral

Impartial or unbiased; not favoring one side over another in disputes or decisions.

Specific Conventions

Customary rules or practices particular to a certain field or context.

Analyze

The process of examining something methodically and in detail, typically for purposes of explanation and interpretation.