A Scale Designed to Measure Store Image Would Be Considered

question 24

Multiple Choice

A scale designed to measure store image would be considered inadequate if it omitted any of the major dimensions (quality,variety,assortment of merchandise,etc. ) .This inadequacy would be reflected in the ________ of the scale.

• A)construct validity
• B)content validity
• C)criterion validity
• D)internal consistency validity

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Definitions:

Variables

Elements, features, or factors that are likely to vary or change and can be measured, controlled, or manipulated in research.

Negative Linear Manner

A relationship between two variables where an increase in one variable corresponds with a decrease in the other, in a linear fashion.

Scatterplot

A type of plot or graphical representation showing the relationship between two variables by displaying data points on a two-dimensional axis.

y-Intercept Regression Coefficient

In linear regression, it is the value of the response variable when all predictor variables are zero, representing the point at which the regression line crosses the y-axis.