The Scale Descriptors "Very Bad," "Bad," "Neither Bad nor Good

question 73

Multiple Choice

The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the construct (Table 9.3 in the text) .

• A) satisfaction
• B) purchase intent
• C) attitude
• D) purchase frequency

---

Definitions:

Trading Investments

Securities bought and sold for the purpose of profiting from short-term price fluctuations.

Parent-subsidiary Relationship

The dynamic between a controlling company (parent) and a controlled company (subsidiary) in which the parent holds a significant amount of the subsidiary's stock.

Cost Method

An accounting method used to value certain investments at their original cost minus any impairment losses.

Comprehensive Income

The total change in equity for a reporting period other than from transactions with owners.