In Marketing Research, Attitudinal Data Obtained from Rating Scales Are

question 27

Multiple Choice

In marketing research, attitudinal data obtained from rating scales are often treated as data.

• A) ordinal
• B) interval
• C) nominal
• D) ratio

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Definitions:

Manufacturer

A manufacturer is a person or company that makes goods for sale, especially on a large scale, involving processes like designing, fabricating, and marketing.

Conditional Sale Agreement

A contract for the sale of goods where the purchase price is paid in installments and the ownership of the goods is transferred to the buyer only after all payments have been made.

Provincial Legislation

Laws enacted by the legislative assemblies of provinces in countries with a federal system of government.

Registration

The act of officially recording information or data into a formal system or registry, often necessary for legal recognition or validity.