Which of the Following Statements Is Not True About the Comparative

question 74

Multiple Choice

Which of the following statements is not true about the comparative scales technique?

• A) Comparative scales include paired comparisons, rank order, and constant sum scales.
• B) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
• C) Comparative scaling is also referred to as non- metric scaling.
• D) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.

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Definitions:

Extraction

The process of removing or obtaining a substance from a mixture or compound by chemical or physical means.

Marine Animal

An organism that lives in saltwater environments, ranging from microscopic plankton to large mammals like whales.

Logically Distinct Group

A segment of entities or individuals that are differentiated based on logical or identifiable characteristics.

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return.